Window in the Web

Do You Disclose?


Two months ago, the
Federal Trade Commission announced new guidelines requiring bloggers receiving products or payment in exchange for reviews disclose the relationship or risk hefty fines. While I think transparency in blogging is important, I admit to being uncomfortable with the government regulation. You can read my original reaction and also perspectives from both Izea's Ted Murphy and Wired with my commentary, of course.

Whatever we might think about the guidelines, they are here. The rules went into effect on December 1, 2009. Now is the time to make sure your blog complies.

I have always had a
disclosure policy on this blog
generated at DisclosurePolicy.org, a free service of Izea. My personal blog got it's unique disclosure policy today.

As a blogger who does accept payments for sponsored content and product reviews, adding a policy is a given. The guidelines directly apply to me.

I would argue bloggers who do not accept any payments should also add a disclosure policy. Better safe than sorry. I don't know any bloggers who don't plug various products and services. Those opinions are the stuff of everyday living. I have been questioned about posts adjacent to my sponsored content because they looked like potentially paid posts. A note from an employer is one thing. Contact from a government official would make a fun hobby stressful.  Even though the FTC claims they are not planning to go after bloggers, I say piece of mind is priceless.

DisclosurePolicy.org is a great place to start as they do offer options for bloggers who don't make money with posts. And, for the record, I have no been compensated for this post.

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You Gotta See How Good Live is After Laser Eye Surgery

This is a Sponsored Post written by me on behalf of Incendia Health. All opinions are 100% mine.

Eyesight is precious. In my family, eyesight is also pretty bad.

I have one of the better pairs of peepers. I need glasses only for those times when I stay up to late reading or play on the computer. So, more nights than not. Most everyone else is restricted to corrective lenses for driving. It isn't an age thing. My younger brother was not allowed to get his permit until he got glasses. In many cases, just seeing the television requires glasses. My mother's first glasses were provided by the Lion's Club at the age of five. I cannot picture her face without glasses.

To highlight the modern alternative to poor eyesight, Abbott Medical Optics, a leading maker of laser correction equipment, is holding an  iLASIK Video Contest. With a $5,000 grand prize, the winner could pay for laser vision correction. Funny and original videos have already been submitted, but there is still time to submit your own.

Both those who dream of better vision and those who have already had surgery are invited to submit videos in the following categories:

• “My contacts are getting in the way of my good time”
• “My favorite sport or activity would be so much cooler with better vision”
• “You should see life after the iLASIK® Procedure”

My first thought was how annoying it is to walk in the rain wearing glasses. Don't you hate when that happens? I spent my childhood walking with my head down whenever it rained. And you still get water droplets on your lenses.

Vote for your favorite video and see all the annoying things about bad vision and life changes laser vision correction provides. Both sides are great motivation to contact an optometrist to find out if laser eye surgery is right for you.

SocialSpark Disclosure Badge

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Why Streaming Video Benefits Advertisers


I am addicted to Glee.

It is not my usual type of show. For one thing, it is popular and first run. Plus, it's about high school. I didn't like high school when I was there. I tuned in the first time for Jane Lynch. She has been one of my favorite comedic actresses since Best in Show. Glee hooked me in by not being pretty about high school, but being a beautiful shiny middle class high school. Plus, the first episode they did Journey. I love Journey.

Rating high enough to get DVR space means something, let me tell you.

The last couple weeks, I've been busy. I haven't kept up with my usual TV watching. Something had to give, so I deleted Glee. I knew I could because Glee is on Hulu.

As a television watcher, I love full episodes online. They are so convenient. My laptop has a bigger screen then my TV when adjusted for how close to it I can sit. I can watch it even when there is a very important sporting event my husband needs to watch.

I find it interesting that some networks are stingy with putting content online. One of my favorite shows, The Big Bang Theory, only offers clips - not even one full episode. The irony being the geekiest show in television can't be watched on the internet.

One reason often sited for not offering full episodes for streaming is fear of losing advertising revenue. Making money on the internet can be a tricky proposition. Networks are scared for the future of their medium. I can understand all of that.

However, watching streaming videos online I have decided they are off base with the worries.

They seem to be forgetting how few television commercials anyone watches these days. As mentioned, I have a DVR. More and more people do. It is the best improvement to the television watching experience since the remote control. I will often record a show while I watch an already recorded show just to avoid watching commercials. When I am watching live TV, I invariably hit the fast forward button on every commercial break.

When watching streaming online television, I have to watch commercials. Hulu includes commercial breaks between 5 seconds and 30 seconds. You can't fast forward through 'em. The message gets across much better then when I am whizzing by ads on DVR. Some of the ads are simply putting the brand in front of the viewer. Some of them are truly amusing. Either way, I'm watching.

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On Thanksgiving, Give Thanks for Black Friday Deals


The tradition of Black Friday shopping is as much a part of the Thanksgiving holiday as turkey and pumpkin pie. Retailers compete for those early bird shoppers. Families coordinate to maximize the number of sales they can take advantage of.

Only a few short years ago, researching the deals for Black Friday meant getting the special ad filled newspapers published Thanksgiving day. I remember on the rare Thanksgiving spent with my dad's side of the family in Ohio. My grandmother and aunts would spend serious time deciding who would go where and what they were after.

We're a few short hours from prime Black Friday 2009 hours. If you didn't get the paper before putting the turkey in the oven, it's no problem. Oh, in all seriousness, nobody counts on newspapers for much of anything anymore.

There is plenty of time to research Black Friday deals on websites dedicated to the cause of savings. Now, isn't that something to be thankful for?

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Short Animation

This is a sponsored guest post written by Matt Kelland on behalf of Moviestorm. Post powered by Sponzai.

Moviestorm is enabling a new generation of amateur film-makers to realize their visions.  It offers easy, affordable animation tools that can produce sophisticated high-quality films on practically no budget. After several years in development, Moviestorm has demonstrated that home movie-making needn’t be limited to cheap hand-held cameras and clips of the kids goofing around. Its virtual movie studio allows users to break free of the limitations of the real world, and allows them to direct, film, edit and distribute 3D animated movies without any knowledge of animation techniques or 3D modelling. And best of all, it's free, and comes without any copyright restrictions. 

Iain Friar, known as IceAxe, is one of Moviestorm’s many successful film-makers.  His short film, Clockwork, a dystopian vision of a totalitarian Britain after a Soviet invasion in the 1980s, is winning accolades and awards around the world, most recently the audience prize at the Atopic Festival in France and the Grand Prize at the Machinima Expo.  Clearly influenced by both 1984 and A Clockwork Orange, with a visual style that evokes both Communist era propaganda posters and more recent animated movies such as A Scanner Darkly, it is a stark, powerful film that belies its modest origins.

Iain, who's 42, works in marketing, and started making movies just 18 months ago. “I’ve always been a hands-on person, in music, sport, and everything else,” he says. “I thought it would be fun to shoot a music video, but I’m not the most technical of people, and it seemed extraordinarily hard.  I remember when computer games started using in-game animation to tell the story instead of video clips, and this interested me, especially now that game technology has become so sophisticated. So I bought a book, Machinima for Dummies, which had Moviestorm on the CD, and I was hooked. I liked Moviestorm because it did what I was looking for, even though I didn’t really know what I was looking for at the time, and the Moviestorm community was very supportive.  I initially made comedies, but I could see that the movies people respected were more dramatic, so it seemed that was the direction to go in.”

He spent four months working on Clockwork, and then the same again on his next short, Cloud Angel, a steampunk thriller set on board an airship.  Apart from the voice acting, he made the entire film himself at his home in Basingstoke, England.  “I'm lucky that my friends are so willing to step up to the mike and read my silly scripts!” he laughs. His next film is Gridlock, a science fiction comedy which he is co-producing with another successful Moviestorm director, James Thorpe.  For this, they’ve stepped up the production costs a notch: they hired a recording studio and got the local amateur dramatic group to do the voice acting.

Iain is realistic about his future, though.  “Am I ambitious? Yes. Do I want to keep it as just a hobby? Well, probably yes, because I imagine that if it became a full time activity, the fun might go out of it. I make movies as escapism. That said, I think that this industry would be really interesting to work in, because it's embryonic; I'm not sure what direction it will go in. It's exciting!”

Moviestorm’s CEO, Jeff Zie, is hugely enthusiastic and supportive.  “Iain and the many other Moviestorm users are an inspiration to us all,” he says. “We’re really proud that we’re giving talented people like this the tools they need to unleash the creative potential they never knew they had, and to produce these wonderful films.”

Try it and see!

You can download Moviestorm for free: Windows and Mac versions are available. If you want, you can expand your virtual film studio and buy extra costumes, sets, props, and sounds in their marketplace. If you've ever wondered whether you might be the next Tarantino, Ang Lee, or J J Abrams, now's the time to find out!

 

 

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Cats and the Internet: A Perfect Combo


upgraded ram
see more Lolcats and funny pictures

The special overlap between people who love cats and people who spend their free time on the internet is well established. Those who fall outside the two groups are baffled by Lolcats and cat blogging. But to the web junkie with multiple cats (ah, me for one), the connection could not be more clear.

The gold standard in internet cat humor is I Can Has Cheezeburger. They are everywhere. Usually, I snub chat or text speak. I make an exception for Lolcats. Typing with paws is not easy. Plus, my cats would revolt if they found me saying bad things about any cats. People without cats think I'm joking. People with cats know it is not worth taking a chance.
funny pictures of cats with captions
see more Lolcats and funny pictures

If visiting the Lolcats isn't enough to satisfy your need for kitties, cat bloggers fit the bill. I am amazed iat the creativity that goes into telling interesting stories with interesting photos for years on end. I have assembled a few of the best. They are cat blog catnip. Irresistible.

Angus Mhor is a handsome Mancat living in Texas. He is sweet and cuddly, but can be moody.

Daisy the Curly Cat & little brother Harley model fashions and star in a weekly comic.

Smoky N Tiger are brothers
from Michigan.
They get along so well.

Cat Lovers Site features fun and information for the cat families.

Cats Who Twitter is about the best thing to happen to cats on the web since blogging.

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Classic Lines and Plenty of Storage




Decorating is not my strongest talent. It is not that I decorate badly. I have a good eye. I don't decorate at all.

Not something I decided, but it is the truth of what has happened since I've had a home of my own. Half lack of money and half my perception that apartment living means temporary. Ten years has given the problem a momentum of it's own.

It would be easy to assume when I say I don't decorate, it is mere hyperbole. Let me draw a picture. I have a painting  my sister-in-law made hanging in the living room. That is the sum and total of wall decoration. My bedroom furniture is hand me down from my friend Kate. It's big with lots of storage and sturdy, but a little on the ugly side. Don't worry, I'm not insulting her taste. She bought cheap and roomy, not for fashion. The living room furniture was sofa and chair used for a hundred bucks. From the fabric, it's older than I am. It is comfortable.

I've been thinking about reforming my ways. A few tasteful framed art pieces to start. Maybe some photos I've taken in painted or decoupaged frames. I love the idea of a mass of color, but my living space does not reflect it.

If I manage to get a reasonable number of items on the walls, I would love to look at some new bedroom furniture.  I feel like I need to earn my big ticket items with effort. Obviously, I will shop around to get the best, but I wouldn't bother to replace what I have with something less than perfect.

One thing I cannot do without is shelving. Most people think of their bedrooms as a place to sleep or even watch television. I do not believe in television in the bedroom, however my bedroom has always doubled as a library. Right now, I own more books then fit on the bookcases. The overflow is piled atop the dresser. The bed pictured above is clearly a great fit for my book worm needs.

Check out the storage drawers down below. Apartment living may not feel permanent, but it does leave some unique challenges for day to day living solved best by investing in bedroom furniture with drawers enough to make up for the lack of linen closet. Oh, who am I trying to kid? I'd use the space for overflow books.

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Exposing Myself to Diverse Viewpoints


I believe in the importance of listening to people and ideas that go against my views on a given topic. Be it either of those classic not-to-be-discussed-in-polite-company, politics and religion, or as matter of taste based as book and movie choices. I do not fear those who disagree with principles I hold dear.

On the contrary, a well thought out position can only be enhanced by seeing the other side of the issue. I see from where I stand every day. Standing in another footprint for a moment can only give a better vantage point of what I'm believe. And if not, if my ideals are debunked, I am better for it. Being right is not worth being wrong. Knowledge and truth are the gold standard, not my pride.

How important is this concept to civilization itself?

Creativity Prompt posted on diversity reminding readers of what
Aristotle said about diverging opinions:

“It is the mark of an educated mind to be able
to entertain a thought without accepting it.”

In my blogging and social networking, I have a chance to examine the full spectrum of viewpoints on any topic under the sun. Most real life situations keep talk about opinions to a minimum. Be it a matter of social graces or enforced by an employer, we all steer clear of hot button issues. I lament the loss in shear lack of good conversation. I would rather talk about my faith or yours than talk about the weather or, God forbid, gas prices. Talk about banal.

In addition to being more interesting, other viewpoints are educational. For example, if I don't believe in getting a vehicle warranty, no harm is done my visiting XpressWarranty.com - 100% Free Vehicle Warranty Quotes
- to make certain I have all the facts. I can then make my argument from strength or change my mind in light of new information.

I challenge my friends and readers to have a new idea to tea daily. At least a few bloggers of opposing view should grace your Google Reader.
If nothing else, it can help you remember people you disagree with can be moral and intelligent just like your side.

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Two Takes On New FTC Rules For Bloggers


By now most bloggers have heard the Federal Trade Commission has updated their guidelines regarding testimonial advertisements and endorsements. The rules, and fines for failing to comply, go into effect on

I have blogged about my feelings on the guidelines. In a nutshell, I am for transparency on the part of bloggers. Requirements should come from the companies that act as intermediaries between advertisers and bloggers. I am not comfortable with the government deciding how bloggers should conduct themselves. And the fine. Overkill. $11,000 fine for a blogger? A doubt I'll be sent a sample of Men's Skin Cream to review worth even half that amount.

In the name of both fairness and information, I have found an solid article from each side of the issue.

On the pro side, we hear from one of the first, and certainly the highest profile, company in social networking and advertising, Izea. Back when they were still PayPerPost, they started requiring site wide disclosure policies on all blogs in their system. To that end, they fund DisclosurePolicy.org
where bloggers can generate a policy that suits their needs. Speaking of disclosing relationships, I have worked with Izea off and on since 2006 on every blog I've had - even want I was just on MySpace. I follow founder and CEO @tedmurphy on Twitter. 

It was Ted who wrote about the new FTC rules on the Izea blog. He reminds everyone the guidelines are a good thing for Izea since the disclosure rule "
creates a safe framework for creators and marketers, and inhibits unscrupulous marketers." I would also say Izea will gain a higher percentage of the social marketing pie. They can reassure advertisers their campaigns are compliant with the guidelines, because Ted has been in communication with the FTC on the issue long before the decisions were made.

Most importantly, the article details steps advertisers and bloggers can take to remain compliant. December 1, 2009 is when the guidelines go into effect. I know if I'm concerned, other bloggers certainly are confused or worried. I doubt much enforcement can take place, but better safe than sorry when dealing with the government.

On the flip side, Wired published an insightful piece on why the guidelines unfairly target bloggers rather than writers for print media. They point out something I didn't think of - newspapers, magazines, television news, radio or any other "mainstream media" outlets receive free items all the time. And they are in no way required to disclose the fact the thing they are reviewing came free to the office door. The argument seems to be traditional media has an expectation of ethics.

I would argue, the average American doubts the integrity of standard news sources. Shouldn't they be held to the same standard when some company sends them a laptop to test drive for months as the blogger who is sent an advance copy of a book?

Wired pointed out one thing I did notice.  The ambiguity of the statements may be the scariest thing beyond the dollar amount involved (again, $11,000 is a ton of money).
They even question if they are subject to the rule as the blog of a print magazine. Do the ethics transfer to the digital arm or are they unreliable as mere bloggers. 

My biggest question is what counts as disclosure. Is site wide okay? Is typing "This post is sponsored" required for each post? Do I have to say what I got - cash? product? both? When I am not paid for promoting a product or service, it will feel like I should explain myself or live in fear. I wonder how the FTC plans to notify bloggers of their investigation. I would recommend leaving a comment on the offending post.

I don't like the rules, but if we have to have them, I want to know what I must do to comply. So far that hasn't happened. My plan is to keep up with the conversions as they develop. And, of course, I'll keep on blogging. It's what I do.

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Frugal Blog Round Up


Money is tight. For people all over the world are counting pennies more in the last year than in decades. I've noticed an upswing in thrifty behavior. As a thrifty girl born of generations of frugal folks I love seeing others adopt better spending habits. I'm a believer in weighing the cost vs. benefit on purchases big and small. The answer is different for everyone.

As with any endeavor, knowledge is power in the frugal game. Frugal is not just about getting a good deal on a hot pair of shoes. Living the frugal life is a balance between spending wisely, using what is on hand, and saving for long term goals. It can even be about enabling your earning power.

I claim no expertize in any of these counts, just a daily hope to do a little better with my limited resources. Thankfully, I read some great frugal lifestyle blogs. Seeing what works for others and learning from their mistakes is invaluable.

Fresh from my Google reader, I have picked four of my favorite thrifty bloggers:

Wise Bread

Across the board, this blog has got financial and lifestyle advice for those aspiring to "living large on a small budget" as their tagline proclaims. A group blog, Wise Bread brings the benefit of many life experiences.

Recent articles include big financial topics: When Should You Fire Your Real Estate Agent?

Advice on shopping: 9 Things That Are Worth Buying at Costco

Cultural commentary: America Is the No Vacation Nation

And, my personal favorite, Best Deals Today, a daily roundup of coupons, good deals, and freebies culled from around the internet.

Follow @WiseBread on Twitter.

Making Do With the Not So New

Making Do With the Not So New is the practical blog of a mother. MJ has one daughter and a one income household, so she knows of what she speaks.  The sign of a real thrifty mom is cloth diapers. She has plenty of ideas for making and caring for cloth diapers. One of the things the blog does best is showing readers how to make household cleaners, especially the pricey luxuries like wrinkle release spray from other household items. Of course, the frugal home needs art. I love the idea for a collage made from broken items from a favorite hobby. For the kids, how about turning plan coloring book pages into Water Paint Coloring Book pages.

Frugal Dad

I can relate to Frugal Dad. See, he used to work in a call center for a credit card company. I don't work for a credit card company, but to a certain extent the product is less important than the job. To a smaller extent of course, I see the inside of other people's financial choices in a way most people never experience. Okay, mostly, I relate to being yelled at for a living. In all seriousness, Frugal Dad has been in debt and come out on the other side. His advice is what he calls "
conservative"
as in low risk. When money is tight risks seem foolish to me.

Straight talk about tough financial decisions is an area where the blog excels. Face it, some money issues have logical arguments on both sides. Take a recent article on the tough choice to close or not close a paid off credit card. I like this piece on frugal living looking like broke living, because explaining choices to the less thrifty is always a little uncomfortable. By far the most important aspect of Frugal Dad is advice on achieving financial independence, the ultimate goal of most purposely frugal folks.

Domestic Cents

Nicki writes about the adjustments to their lifestyle that allows her to stay home with her daughter.  I admire her candor in admitting to the money mistakes she and her husband made early in their marriage. She recently turned flannel sheets into cute PJs for her little girl, double the thrift because warm jammies keep the heat off on autumn nights. Most inspiring, are the posts,
like this article on instant gratification , about the journey from overspending and debit that is not so much about money but mindset.

No matter your net worth, these blogs can help maximize your frugal factor. I hope you find a tip or two that makes life easy and keeps money in your pocket.

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